The countdown to the new year was punctuated by a thrilling announcement: Yves Saint Laurent was releasing new shades in their iconic line of lipsticks. My excitement was palpable! Every day, I scoured Instagram and Xiaohongshu (Little Red Book), eagerly awaiting swatches and reviews of the upcoming colours. New Year's Day saw me sprinting to the YSL counter, ready to experience the new collection firsthand. After careful consideration and many swipes, my heart settled on one particular shade: number 80, "Hot Kiss." This vibrant crimson perfectly captured the spirit of winter 2019 (and continues to resonate today), cementing its place as a staple in my makeup collection. This article delves deep into my experience with YSL’s Rouge Pur Couture The Slim Sheer Matte #80, exploring its texture, application, longevity, and overall impact, while comparing it to other popular YSL shades and even venturing into comparisons with other high-end brands.
First Impressions: The Enigmatic Allure of #80
The YSL Rouge Pur Couture The Slim Sheer Matte #80, "Hot Kiss," presented itself in the sleek, minimalist packaging characteristic of the YSL brand. The slim, rectangular tube, with its signature gold accents, felt luxurious and substantial in my hand. Unscrewing the cap revealed a striking, deep red bullet, promising a bold and captivating lip look. The initial application was surprisingly smooth; the formula glided effortlessly onto my lips, feeling neither drying nor overly emollient. The sheer matte finish, a hallmark of this line, offered a beautiful balance between pigment payoff and comfort. It wasn't a completely matte finish, boasting a subtle, almost imperceptible sheen that prevented it from looking flat or chalky. Instead, it provided a sophisticated, modern matte effect that felt incredibly lightweight and comfortable for extended wear.
Texture and Application: A Seamless Experience
The texture of YSL 80 is a key element of its appeal. It’s described as a "sheer matte," and this accurately reflects the experience. It's not the completely dry, matte finish of some other liquid lipsticks; instead, it has a slightly hydrating quality that prevents it from clinging to dry patches or accentuating lip lines. The application is seamless. The bullet is precisely shaped for effortless application, allowing for both precise outlining and even coverage across the lips. I found I rarely needed to reapply for touch-ups, a testament to its smooth, even application.
Pigmentation and Longevity: A Bold Statement that Lasts
While labeled "sheer matte," YSL 80 delivers a surprisingly intense colour payoff. One swipe provides a noticeable wash of deep red, and building up the layers allows for greater intensity, making it suitable for both subtle everyday looks and bolder evening statements. The longevity is impressive for a sheer matte formula. It lasted for several hours without significant fading, even with light eating and drinking. While it does transfer slightly, the colour remains vibrant enough to maintain its impact throughout the day. A quick touch-up after meals is all that's usually required to restore its full glory.
Comparing YSL 80 to Other Shades:
To understand the unique position of YSL 80 within the YSL lipstick family, it’s helpful to compare it to other popular shades. Many YSL enthusiasts often compare it to shades like #91, #86, and #83 from the same line, and even to iconic shades from other brands.
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